Archive for the ‘Website Owner Tips’ Category
Setting up a Facebook Page for your Business
Tuesday, March 9th, 2010
A Facebook page can work wonders for your business – providing both promotion for your site and offering a new way to interact and get feedback from your fans. Creating a Facebook page however, isn’t straightforward and somewhat hidden from your normal Facebook experience. We’ve written this guide to help you get started!
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Head over to: http://www.facebook.com/pages/create.php
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Choose a category.
Your choice here will effect the options available in your info tab – so be careful when you choose an option. If you have any doubt as to what category to put your page in – choose “Other Business” as it will revert to the default options which can be seen below:
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Give your facebook page a name
99% of the time I’d call your Facebook what whatever your business name is called
Your Page should now be created! You can access your newly created page by clicking on the “Ads & Pages” link in the sidebar when your at the Facebook home page and then clicking on your page name.
Extend your Facebook Page:
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Give your Facebook page a static name.
(Eg. http://facebook.com/thedigitaldawn/ rather than http://facebook.com/pages/DigitalDawn/165597631125.
This can be done by going to http://www.facebook.com/username/ and clicking “Set a username for your pages”. Not all pages are available to do this (It depends on when you created the page) – But you should be able to do it with new pages. -
Add a reviews tab:
Not all facebook pages come with the reviews tab installed by default. This tab enables you to receive and display reviews and is incredibly beneficial as it links real people to the reviews and in a way makes them feel more genuine. To add, simply go to: http://www.facebook.com/apps/application.php?id=6261817190 and click “Add to my page” like so:
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Create a custom Facebook Page:
If you want to pull out all the stops, you can really impress your customers and create a mini-website page to give your visitors extra information / let them know about promotions / display photographs.
To set this up, you need to add the FBML (Facebook Markup Language) Application then add code (HTML, CSS & FBML) into a box. Your web designer / developer should give you this code. Did you know we can provide this? Get in touch if you want to have the coolest Facebook Page around!
We hope that this guide helps you to setup a simple (but effective) facebook page! Stay tuned to learn how to effectively manage and update your facebook page!
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Why do you need a website?
Friday, March 5th, 2010
By the fact that you’re looking at this post, (Or even website) I can take a pretty good guess that you don’t have a website or are looking to have your website re-done. I’ve written this post to help you understand why (95% of businesses) need a website.
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You’re always open
A website never turns off enabling customers to access your business 24/7/365. Accessibility is extremely desirable – and making money / dealing with customers while you sleep can never be bad!
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You become more credible
By simply having a website you give the impression that you’re professional in what you do.
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Compete with a larger market
Recent figures show that 1.7 Billion people are now online across the globe. Why wouldn’t you want to get a piece of that action?
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Connect with your customers
The web allows you to connect with customers in ways that we’re previously unimaginable. With the social-web now upon us, you can get enormous amounts of feedback from customers and free promotion (often without them knowing it!)
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Cost effective advertising
While websites can sometimes be a little costly to set up – the majority really aren’t and once paid for that’s it (minus server /domain costs). You wont have to repeat that cost each month or year (unlike a business directory listing) and mid-to-long term they are incredibly cost-effective.
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Save time keeping your customers up-to-date.
Updating your website can take a matter of minutes. Compare this to ringing up all your customers or creating and sending out a brochure.
Convinced you need a website yet? Get in touch with us for a quote!
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