Digital Dawn

Setting up a Facebook Page for your Business

A Facebook page can work wonders for your business – providing both promotion for your site and offering a new way to interact and get feedback from your fans. Creating a Facebook page however, isn’t straightforward and somewhat hidden from your normal Facebook experience. We’ve written this guide to help you get started!

1. Head over to:  http://www.facebook.com/pages/create.php

2. Choose a category.
   Your choice here will effect the options available in your info tab – so be careful when you choose an option. If you have any doubt as to what category to put your page in – choose “Other Business” as it will revert to the default options which can be seen below:

3. Give your facebook page a name
   99% of the time I’d call your Facebook what whatever your business name is called

Your Page should now be created! You can access your newly created page by clicking on the “Ads & Pages” link in the sidebar when your at the Facebook home page and then clicking on your page name.

Extend your Facebook Page:

• Give your Facebook page a static name.
  (Eg. http://facebook.com/thedigitaldawn/ rather than http://facebook.com/pages/DigitalDawn/165597631125.
  This can be done by going to http://www.facebook.com/username/ and clicking “Set a username for your pages”. Not all pages are available to do this (It depends on when you created the page) – But you should be able to do it with new pages.

• Add a reviews tab:
  Not all facebook pages come with the reviews tab installed by default. This tab enables you to receive and display reviews and is incredibly beneficial as it links real people to the reviews and in a way makes them feel more genuine. To add, simply go to: http://www.facebook.com/apps/application.php?id=6261817190 and click “Add to my page” like so:
  

• Create a custom Facebook Page:
  If you want to pull out all the stops, you can really impress your customers and create a mini-website page to give your visitors extra information / let them know about promotions / display photographs.
  To set this up, you need to add the FBML (Facebook Markup Language) Application then add code (HTML, CSS & FBML) into a box. Your web designer / developer should give you this code. Did you know we can provide this? Get in touch if you want to have the coolest Facebook Page around!

We hope that this guide helps you to setup a simple (but effective) facebook page! Stay tuned to learn how to effectively manage and update your facebook page!

This entry was posted on Tuesday, March 9th, 2010 at 1:00 pm and is filed under Website Owner Tips.